RAYA ON THE RUN

Hari Raya is a time for forgiveness and renewal. Yet, the hardest forgiveness to grant is our own.
This Raya, we tell a story set in a place far from celebration. where many seek forgiveness,
but rarely from within.

Because, what do you do when your grandson is in prison, and haunted by guilt?

You break in to set him free.

Creative Agency: GOVT Singapore
Chief Creative Guy: Aaron Koh
Creative Director: Kevin Poh
Art Director: TAN YUAN LING
Sr Copywriter: Gerald Jian